As you research your persuasive essay, you might find tables, charts, graphics, and graphs that provide data that supports your thesis. When revising your essay, you should consider your audience and decide whether the data you are sharing with them is the data that they will find most persuasive.
Source: DSC_0019-3.jpg, reed_sandridge, Flickr
Let’s revisit the topic of the revised school lunch program guidelines and the concerns of some of the groups involved.
Cafeteria managers: Concerned about increased waste and meeting their budgets
Parents: Concerned about the increased cost of school lunches and how the lunches will taste
Students: Concerned about foods that will be offered under the new guidelines and how the foods will taste
School Administration: Concerned that students will skip lunch so that the cafeteria won't be used to capacity
Now, do a short exercise. Click on the audience for whom each data source would be most relevant.
Source: DSC_0031-3.jpg, reed_sandbridge, Flickr
Let’s stay with the topic of the revised school lunch program but look at a different argument and audience. Pretend you are writing an article for the local paper encouraging students and parents to give the new school lunch menu a try. Here’s the introduction.
School is starting again, and this means big changes are coming. New teachers, new classrooms, new classmates, and a new cafeteria menu. The Healthy Hunger-free Kids Act of 2010 established new guidelines for what our cafeterias can serve for breakfast and lunch. These changes are designed to keep schools from contributing to the growing child obesity problem so schools will become part of the solution instead. Many in our community are worried about students adjusting to the healthier options on the menus. Before passing judgment, however, all students should give the new items a try.
Sample Response:
The survey of student reaction to the new items, the slide show detailing the new guidelines on servings, calories, fat, and sodium, and the interview with the cafeteria manager would be relevant to the audience and support the argument.