1. In the segment illustrating the bandwagon approach to advertising, which of the following elements of the ad best describes the main point of this advertisement?
A. The Caribbean-style music in the beginning of the ad
B. The voiceover that says, “You don’t have to be an Olympic athlete to eat like one”
C. The shot of the athlete in a wheelchair in the restaurant
2. In the segment that shows the emotional technique, the authors seek to create a persuasive point of view in support of their main message by —
A. repeating the sentence “We are together” in spoken word and song
B. filming the commercial mostly while it was raining
C. emphasizing the cost of each film segment